Mindblossom Mobile Launches Adidas House Party

by Vanessa Willacy

Mindblossom recently launched a Mobile and IVR program for adidas alongside muchmusic.com to promote the adidas house party campaign.

Customers are encouraged to visit footlocker stores where they will receive a House Party Invitation with a unique pin number.

Customers can either text in their unique pin, call in or go online and enter their pin as an entry to win the ultimate House Party. Mindblossom was responsible for the mobile and ivr (telephone) component of the program.

For more information on the campaign and how to enter, visit Much Music.

April 14, 2009   1 Comment

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