Match.com has released an iPhone application for its 15 million members to date on the go. Match.commembers will now have the opportunity to edit their profile, upload photos, and opt-in to a location based feature that allows them to see singles in their area - all from the iPhone.

The location based feature is pretty interesting to me. It begs the question, will Mobile Location awareness potentially lead to unwanted real world confrontations in the dating world? Why didn’t you wink back at me?! It’s not you, it’s the app? Regardless, it will be interesting to see if this LBS feature will help to draw new subscribers or be utilized as a value-add by current subscribers.